As you might know, Marni & H&M's design-collaboration will be available in selected H&M stores in March. So, I'm wondering... are we ready for this? Will the creative and playful patterns and colours appeal to the regular H&M shopper? Creative advisor at H&M, van den Bosch, uses the word "artistic" several times when talking about the collection, and Castiglioni believes it will appeal to a wide (young) audience. Let's cross our fingers and hope that the spring will trigger an urge for high-end art fashion in the H&M consumer.
Designer Collaboration with Marni - H&M 2012
Consuelo Castiglioni and Margareta van den Bosch (pic: fashionologie)
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